Heather Hasson is the Co-CEO and Co-founder of FIGS, the digitally native, DTC healthcare apparel and lifestyle brand creating technically advanced products for the modern healthcare professional. FIGS has revolutionized the large and fragmented healthcare apparel industry by branding a previously unbranded industry and de-commoditizing a previously commoditized product. Under Heather’s leadership as a multi-disciplined entrepreneur, FIGS has reimagined scrubs, created premium products for healthcare professionals, introduced a convenient and seamless DTC online platform, and built a community around a profession. Heather’s accolades include being named in 100 Most Intriguing Entrepreneurs (Goldman Sachs, 2018 & 2019); Endeavor Entrepreneur (Endeavor, 2015); Entrepreneur of the Year (Ernst & Young, Los Angeles Region, 2018); Forward under 40 Award (UW-Madison, 2011); Innovation Award (RxArt Foundation, 2019); and Top 100 Female Founders (Inc. Magazine, 2019). Additionally, under Heather’s leadership, FIGS was ranked Number 21 on Inc. Magazine’s Inc. 5000 ranking of the nation’s fastest-growing companies in 2018. Heather received her B.A. in Political Science from the University of Wisconsin-Madison.